Social Media Portfolio
I have experience in social media marketing in multiple industries including media and healthcare. I specialize in social media management and content creation such as social copy, blog writing and SEO copywriting.
Witty Serendipity
Witty Serendipity was an online magazine I co-created with a friend. We wrote articles for college students and young professionals. We covered a variety of topics including pop culture, reviews of books, music, movies and television, beauty and fashion, recipes, and more lifestyle content. As the social media manager, I built and grew the magazine to 150-200+ followers across platforms.
Twitter and Instagram were the two platforms that were more popular amongst our followers. During the time that we worked on Witty Serendipity, I was responsible for writing social copy, content planning and promotion, daily management and community engagement. The creative graphics made for the site logo and header as well as promotions for the articles I collaborated on with my co-founder.
Goal:Build brand awareness and bring traffic to the site.
Result: generated a following and increased traffic by 50%
-Focused on two key metrics of increasing followers and engagement on Instagram, Twitter, and Facebook
-Connected with indie music artists to collaborate that led to an increase in engagement and traffic to the site
-Created custom content including graphics and photos for Instagram feed and stories
-Utilized community hashtags on original posts that led to reposts and traffic to the site
-Created promoted posts to expand reach and increase engagement
Witty Serendipity
Witty Serendipity was an online magazine I co-created with a friend. We wrote articles for college students and young professionals. We covered a variety of topics including pop culture, reviews of books, music, movies and television, beauty and fashion, recipes, and more lifestyle content. As the social media manager, I built and grew the magazine to 150-200+ followers across platforms.
Twitter and Instagram were the two platforms that were more popular amongst our followers. During the time that we worked on Witty Serendipity, I was responsible for writing social copy, content planning and promotion, daily management and community engagement. The creative graphics made for the site logo and header as well as promotions for the articles I collaborated on with my co-founder.
Goal:Build brand awareness and bring traffic to the site.
Result: generated a following and increased traffic by 50%
-Focused on two key metrics of increasing followers and engagement on Instagram, Twitter, and Facebook
-Connected with indie music artists to collaborate that led to an increase in engagement and traffic to the site
-Created custom content including graphics and photos for Instagram feed and stories
-Utilized community hashtags on original posts that led to reposts and traffic to the site
-Created promoted posts to expand reach and increase engagement
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Prescription PR
Prescription PR is a Long Island healthcare marketing firm created to implement a successful marketing campaign so healthcare professionals can focus on their patients. During my time there as a Digital Marketing Intern, I was responsible for social media content creation, management, and copywriting. I was also responsible for assisting in creating graphics for social posts and client promotional videos.
Below are examples of the social content I did when I worked with them.
Below are examples of the social content I did when I worked with them.
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